25 January 2023

TechNova inaugurates Touch Center in Mumbai

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TechNova has inaugurated its Touch Center at Turbhe, Navi Mumbai on January 9, 2023. The Touch Center will have HP Indigo 6K digital press running live and will offer a complete experience of HP Indigo digital printing technology.  
Customers will be able to explore interesting applications and business growth opportunities for PSPs as well as brand owners. It will help customers understand, experience and embrace cutting edge technologies.  
Touch is an acronym for TechNova Open University for CHange. It is a knowledge sharing center launched by TechNova in 1996. The primary objective of Touch Center is to offer the Indian print industry a platform for learning new skills, experiencing latest technologies and achieving operational excellence by adopting latest trends in the industry.  
An extension of HP’s Graphic Experience centers in Alpharetta, Barcelona and Singapore, TechNova Touch Center will provide services such as demonstration of HP Indigo technology and performance, new application development for PSPs and brands, educational sessions for new generation coming to the print business and for print-packaging students.  
Commenting on the TechNova – HP alliance, Pranav Parikh, CMD of TechNova, stated: ‘Our journey in digital printing started in 1993 with our alliance with Indigo for marketing their presses in India. Soon thereafter, HP acquired the Indigo business, and aligned the capabilities of the press to suit customer needs.’ 
Meanwhile, TechNova developed special polyester based non-tearable water-resistant films for production of photographs on Indigo press. This has helped HP to convert the photo market from silver halide paper based photos to digital polyester based photos with multiple benefits such as non-tear, water-resistant, double-sided printing, amongst many others.  
‘We have now deepened our partnership with HP to include the full range of Indigo Label solutions and inkjet presses for folding cartons and publishing. TechNova’s philosophy of “customer first” with the mission to continuously enhance the competitive advantage of our customers has been driving force for this alliance. The Touch Center is an initiative in this direction,’ Parikh added. 
A Appadurai, country business manager – Indigo and inkjet business solutions, said: ‘Our mission is to provide a level playing field for the startups and SMBs in high quality world class printed packaging, today HP Indigo converters cater to about 10,000 such start-ups. We believe the second generation of print industry would love doing this knowing that they are making a big difference to the world. 
CG Ramakrishnan, executive director and CEO of TechNova, added: ‘Embracing digital is the need of the hour. We are partnering with the world’s leading digital print company, HP to help our customers expand their capabilities to benefit from the unique profit opportunities. HP’s strategy to create an ecosystem of printers, brand owners, profitable applications and partners is unique. HP’s futuristic technology fits perfectly with TechNova’s business strategy of focusing on customer’s needs to enhance their profitability.’ 
Amit Khurana, COO – digital and offset print solutions at TechNova, said: ‘HP’s strategy to create an ecosystem of printers, brand owners, profitable applications and partners is unique. HP’s futuristic technology fits in perfectly with TechNova’s business strategy of focusing on customers’ needs to enhance their profitability.’ 
The launch of the Touch Center with the HP Indigo 6K machine running live demos for customers to experience first hand the power of digital print applications, is a milestone in the TechNova-HP journey.